Overview
2025 Weekend
We were brought in under UGroup to handle content production across the full three-day event, including the build, the charity dinner, the main event and brunch. As the inaugural edition, the content couldn't just document the weekend. It had to define it.
We delivered a full suite of social assets, shot and published live on site. The content went on to become the primary marketing campaign for the 2026 edition, which sold out 8,000 tickets.
2026 Weekend
In 2026, Music People contracted Love Yourss directly. The structure stayed the same, but the scale evolved with Peggy Gou headlining her first-ever South African show. The focal for this show was to develop a content bank for marketing and paid media to sell the 2027 show.
Credits
Executive Producer: Renzo Puchini
Producers: Dean Slotar & Brandon Upfold
Photographer 1: Roy Potterill
Photographer 2: Kyle Kingsley
Lead Videographer: Brandon Upfold
Videographer 2: Tsepo Masuku
Videographer 3: Arehone Malovhele
Videographer 4: Apollo Yaffes
Videographer 5: Oliver Amos
Lead Editor, Aftermovie & Social Media: Brandon Upfold
Video Editors, Social Media: Tsepo Masuku, Arehone Malovhele, Apollo Yaffes & Oliver Amos
Social Media Manager: Shelby Kleynhans & Itumeleng Gaboo