Kurt Geiger Verve

There was no formal audit on this one. Anglovaal Industries and Spitz South Africa came to us directly with a specific brief to launch Kurt Geiger Verve into the South African market for the first time. Working alongside Spitz's marketing division, we built a narrative campaign concept around transformation, designed deliberately to carry one identity across every channel it would touch.

We ran production as an agency partnership rather than owning it solo. Lamp Post and Love Yourss worked together, with Cameron Lovemore directing, Tsepo Masuku on DOP, and Muzi Mthabela as the face of the campaign.

Spitz rolled the finished campaign out across paid media, email, print, social, and retail LED screens in 70 stores nationwide, all carrying the same transformation-led narrative.