Cape Town International
Jazz Festival 2026
Overview
Turning live event coverage into a social-first content engine
In collaboration with ByBento, we worked alongside a 15 crew to do full coverage of Cape Town International Jazz Festival, Africa's Grandest Gathering. Over 4 days, ByBento delivered a full asset bank from short form, stills, a narrative aftermovie and recap film generating over 1 million views, 156,000 accounts reached and 99.1% organic performance.
Overview
For an event of this magnitude, the cohesion and structural detail of the pre- production allowed for a successful project. On the 27th and 28th of March we covered the a sold out Cape Town International Convention Center, filled with over 25 000 attendees. These 6 social-first assets created where centred around different aspects showcase the array of what the event entailed; the atmosphere, the culture, the people and of course the music. All shot, edited and aired on the night.
Under the leadership of Bybento, Roy Poterrill and Thoban Jappie, the content generated over 1 million views, reached more than 156,000 accounts and drove 99.1% organic performance in 4 days.
Day 1 - Social Content
Day 1 - Social Content
Day 1 - Social Content
Day 2 - Social Content
Day 2 - Social Content
Day 2 - Social Content
Credits
Creative/Film Director: Gcobisa 'Gee' Yako
Executive Producer: Roy Potterill
Executive Creative Producer: Thoban Jappie
Production Manager: Miyo Jade
Production Assistant: Aadam Tshikhaya
Photographer 1: Roy Potterill
Photographer 2: Wayne Reiche
Photographer 3: Mpumelelo Macu
Photographer 4: Marian Charumbira
Photography Editor & Retoucher: Justin Leslie
Lead Videographer 1: Bradyn Hopking
Videographer 2: Apollo Yaffes
Videographer 3: Arehone Malovhele
Video Editor, Social Media: Tsepo Masuku
Video Editor, Recap: Arehone Malovhele
Video Editor, Aftermovie: Bradyn Hopking
Colour Grade, Aftermovie: Stevenson Studios
Audio Mix, Aftermovie: Listen Bru Recording Studios
Social Media Manager: Sarah Hume
DIT: Yaseen Hanslo
Production Company: ByBento
