Music People

Overview

2 Summers. Twenty shows. One Dance floor.

Music People have spent over a decade building South Africa's electronic music scene into a global hotspot. Between 2024 and 2026, we partnered with them across more than 20 shows across 2 seasons.

2 Summers. Twenty shows. One Dance floor.

Music People have spent over a decade building South Africa's electronic music scene into a global hotspot. Between 2024 and 2026, we partnered with them across more than 20 shows across 2 seasons.

Year

2024 - 2026

Client

Music People

View live site

wearemusicpeople.com

Day One 25/26

TR3S 25/26

Kunye 25/26

Overview

We built a content bank designed to work in two directions at once: sell the night it was shot for, and prime the next one. Every asset was produced to convert desire into ticket sales, with enough longevity to keep compounding across the season. We shot, edited and delivered short-form, stills, multicams and aftermovies on-site & within a 24-hour turnaround for social distribution and paid media.